Tuesday Morning
The Challenge: Leading Creative in an Ever-Changing Retail Climate
Established in 1974, Tuesday Morning was one of the first off-price retailers of home and lifestyle goods. The company operated over 500 stores across the US, with a heavy presence in the south and west regions of the country.
My Role: Senior Art Director
Developed creative strategy and managed the execution of media design for all touchpoints, including paid advertising, web assets, digital design, email campaigns, and print material. Was responsible for bringing the brand story and product assortment to life through art concepts and copy, and provided art direction for photography and visual ideation through storyboards.
Highlights
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Social Media, Paid Ads & Copywriting
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Email Campaigns
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Photography Art Direction
Provided art direction, selected products to match themes, and collaborated with Senior Photographer on scene execution. Managed photography studio production and external resources to ensure aesthetic consistency and schedule.
Print Design
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