New Layout | Samantha Horen

TUESDAY MORNING

Established in 1974, Tuesday Morning was one of the first off-price retailers of home and lifestyle goods. The company operated over 500 stores across the US, with a heavy presence in the south and west regions of the country.

My Role: Senior Art Director

Developed creative strategy and managed the execution of media design for all touchpoints, including paid advertising, web assets, digital design, email campaigns, and print material. Was responsible for bringing the brand story and product assortment to life through art concepts and copy, and provided art direction for photography and visual ideation through storyboards.

Digital Paid Ads & Social Media

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Headline: Host the Holiday in Style & Save!

Subhead: Hurry in for the Best Selection of Ornaments, Wreaths, Holiday Décor & More!

Crafters Rejoice: Creative Finds Are Back!

Subhead: Don't Miss Out on Weekly New Arrivals of Art Supplies, Paper, Craft Kits & More!

Headline: Prep for the Big Game & Save!

Subhead: Stock Up on Everything You Need for Hosting: Gourmet Snacks, Drinks, Serveware & More!

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Headline: Deals to Spruce Up Your Home

Subhead: Seasonal savings to bring holiday cheer to every space for less! Discover deals on holiday decorations, festive wall art, wreaths, ornaments & more!

Headline: Unique Fall Finds to Obsess Over

Subhead: Welcome the season with unique seasonal décor, candles, wreaths, & more!

Headline: Stars, Stripes & SAVINGS!

Subhead: Affordable Americana Style! Get your space entertaining-ready with deals on patriotic decorations, festive wreaths, and entertaining must-haves.

Headline: TBD

Subhead:

Email Campaigns

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Website Redesign

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The Challenge:

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Photography Art Direction

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